I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. It is available on www.amazon.com. The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc).

In the ABCs of sales A stands for action.Success starts with understanding what outcome you want and asking the right questions. Success starts with understanding what outcome you want and asking the right questions. The action step simply means that you define what action you want your prospect to take

Building Better Relationships – A True Story “We decided we will not be getting insurance through you. I was quite disturbed at what happened at the Trade Show. You are aware that orthodox Jews do not shake hands with the opposite gender. You put my wife on

As a business coach and consultant I am surprised by the number of business owners who have responsibility for sales but don’t have a clearly defined sales process. My next several blog posts will describe what I teach my clients and members of my business mastery advisory