I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. It is available on www.amazon.com. The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc).

Something not to laugh about This is a very different article than is typically posted here. Read on at your own risk. On November 2, 2006, I held our fourth annual Celebrating Success! NEO Business Conference. The conference is designed to celebrate the successes

Building Better Relationships – A True Story “We decided we will not be getting insurance through you. I was quite disturbed at what happened at the Trade Show. You are aware that orthodox Jews do not shake hands with the opposite gender. You put my wife on