In the ABCs of sales A stands for action.Success starts with understanding what outcome you want and asking the right questions. Success starts with understanding what outcome you want and asking the right questions. The action step simply means that you define what action you want your prospect to take as a result of meeting with you. ;Another way of thinking about is “What is the desired outcome you want?” Is it to sell them on your products or services? Do want to create a referral relationship? Are …
Self Analysis for New Business Startups A special thanks to the Small Business Administration. Some of the questions below came from them. It is strongly recommended that you take The Platinum Rule assessment at http://www.yourbusinesscoach.net/assessments.html. The cost is $49.99 andit could be the best $49.99 you ever spent. If you already have a business, some of this information may be unnecessary. Go though it anyway, and it will help open your mind to see if there is anything that you would change. …
Building Better Relationships – A True Story “We decided we will not be getting insurance through you. I was quite disturbed at what happened at the Trade Show. You are aware that orthodox Jews do not shake hands with the opposite gender. You put my wife on the spot where she had to choose between embarrassing you or making you feel uncomfortable by not responding to a handshake. Joan always does her utmost not to cause discomfort for anyone, Jew or non-Jew. It would have …
As a business coach and consultant I am surprised by the number of business owners who have responsibility for sales but don’t have a clearly defined sales process. There is a six step process that anyone can learn. Like anything else, it takes a bit of practiceto master. This material is not designed for the professional sales person who is out on the street every day, through this is something they can use as well, it is designed for the business owner who needs to sell but does …
Electronic Newsletters – Building a Personal Marketing Database By Dr. Tony Alessandra Having a free newsletter or eZine is an essential marketing tool for any business, individual, or organization. Upon first consideration, it may seem like a third-rate marketing ploy, or not worth the hassle to maintain. However, when you create a newsletter, you not only provide your subscribers with valuable information, you also create a mechanism to reach out and touch your subscribers every month or week, or any time period of your choosing. Everyone who receives …