Lesson 2 – What is Marketing? In the first lesson we spent a lot of time on Intelligent Self-Interest (ISI). Fundamentally, we addressed the reason we are in business. Now that you are clear on why you are in business, let’s discuss marketing. The next part of this lesson is a short video, about 10 minutes, on the difference between sales and marketing. Many business owners do not understand this difference. Simply put, marketing is helping people understand the …
This is the beginning of thinking differently about your business. Let me explain. Successful business owners are very selfish with their time, energy and money. They can do this because they know why they are in business and their actions are taken to ensure their success. We all have limited resources. In this case we are talking specifically about time, energy and money. We all have the same 24 hours in a day that everyone has. If we assume we have 8 …
I wrote a book along with Scott Zimmerman and Dr. Tony Alessandra called The Platinum Rule for Small Business Mastery. It is available on www.amazon.com. The Platinum Rule teaches us to treat others the way they want to be treated. This is especially important in business (sales, marketing, employees, etc). My daughter (Emily) just graduated from college and was reading the book. Below is theemail I received from her. “A quote on sales I thought you’d appreciate, because it parallels the Platinum Rule: “You have two ways to …
Below is a great article on everyday leadership. Enjoy. Ron Finklestein Everyday Leaders - Everyday Leadership http://www.ccl.org/leadership/enewsletter/2006/SEPeveryday.aspx?pageId=1750 Leadership can be a high-profile enterprise. Media headlines cast executives and administrators into the spotlight. Managers operating in complex, global organizations are often featured in books, articles and training programs dealing with effective leadership. But leadership more often is exercised under the radar screen by everyday leaders in schools, homes and communities. “At CCL, we define …