Aztek
Marketing Communication – Web Site Design

Launched in 1997, Aztek never experienced a decline in business numbers even when others were going out of business. Because of the change in the business climate, however, and because customers were asking Aztek to do things outside the normal aspects of the business, the company realized there was a need to refocus. They analyzed what they were doing right and then moved into the market communications side of the business because “customers pushed them there.”

To accomplish this, they hired key individuals – a total of eight added – who could help them move forward into the desired areas, allowing people to focus by reducing multitasking. They developed an account service team to focus on customer related issues, expanded the sales organization, and added personnel to the design team and the I.T. side of the business. They also relocated offices into an environment that better reflected the culture they were trying to create.

Aztek has learned to focus on core competency, but to be all things to all people using strong relationships – all clients are important and need to be treated the same. Aztek points out that having a variety of customers in many industries keeps the ideas fresh. The results have been outstanding in completion rates, dynamic/application based solutions, up time on hosting, quarterly goals exceeded every quarter in 2002, and a revenue growth of 22%-37% in the past three years.

Kevin Latchford, Director of Sales, stresses the importance of strong customer service, “Never close a door on a relationship.” All design and development is done by fulltime employees so the customer has many points of contact with all people within the company. All customer questions are answered by the person who is responsible for the issues. Aztek has plans in place to expand their Northeast Ohio presence to Baltimore and Cincinnati over the next six months.