If You Don’t Adapt Your Business
to the Economy Now,
You’ll Hate Yourself Later

“Is it really this straightforward to Identify

What Makes Your Business Unique, Find and Invent Your Own Marketing Niche,
then Create a ‘Blue Ocean’ filled with “Raving Fan” customers
and new Prospects who are Excited And Eager to buy your product or service?”

The answer is “Yes!”

And if you want to eliminate all the worries about
“Will My Business Survive?” “Will I Have Enough?”
“What’s Going to Happen to the Economy?” and “Is My Business Going to Be OK?” …

then this article is the most important you will ever read!

Dear Business Colleague:

I have some important questions for you. Think carefully as you answer:

• Has your business plateaued?
• Do you feel stuck?
• Has your marketing or sales process stopped working?
• Has fear begun to creep in?
• Are you struggling to connect with your prospective customers?

If you answered “YES” to any of these questions, then I have some important news for you…

The news is that you are NOT alone.

In fact, that list of questions was created from talking to literally hundreds of small business owners about the problems they were facing in their businesses.

It’s a fact: Marketing and sales strategies start off going gangbusters and taking sales and profits “through the roof” … then quickly and UNEXPECTEDLY turn ice-cold…

Nearly all small business owners have had the experience of feeling like they’ve finally found something that really works with their customers… and sharing themselves both professionally AND personally… only to have customers suddenly DISAPPEAR…

And what’s worse… when this happens, there often seems to be no explanation… and NO GOOD REASON AT ALL.

These types of situations make it easy to feel pessimistic toward your marketplace in general… and can definitely lead you to believe ALL CUSTOMERS are just “screwed up”…

But is that the REAL truth?

Are your customers REALLY too messed up to understand you, your product or service and the benefits you can bring?

Is there any hope?

Why Customers “Hide”
From Some Business Owners
But NOT From Others…

There’s gotta be a better way to make a living; to make more money.  “There’s got to be a way that my financial future isn’t controlled by somebody else. Are you asking yourself ‘How can I get my business growing’ or ‘my job is in jeopardy, I need a way to create more money to protect myself!’”   And then there’s the fear of, “Oh my God, with all the competition, how do I make myself standout from all the other people so client can find me?”

Have you thought this?

“I am new to running my own business. I’m afraid I don’t have my network in place, and I don’t know who to talk to. Are they the right people? How do I know? How do I approach them?” “What if I approach my prospects incorrectly?”

Have you said this to yourself?

“I have been in business for years and this business is running me.”

Do you feel like this?

Do you feel like you are losing control of your financial future. Are you afraid the economic situation will only make things worse for you? Are you confused about where to start or how to move forward?

Have you said to yourself (or out loud)…

“My sales have plateaued.” Are you wondering why? You are frustrated because no matter what you do, you just can’t figure out how to take the sales to the next level. And you are always the one having to do the sales! How do get some help?

Have you said this to your fellow business owners … ?

“My employees are good people but don’t work very hard!”  You feel so angry because you are paying these people a lot of money to work … really work; and you have to keep reminding them to do the simplest tasks.

Have you ever thought this?

“I am talking to everyone but the person who can buy my product!” Have you ever said that before? Did you ever ask yourself, “How do I get in front of the right people and how do I know they are they are the right people?” Are you frustrated because you are talking to many people and after a few minutes you realize they are not the decision makers or people who need your product?

Have you ever wanted to scream “I AM NOT A SALES PERSON. I HATE SELLING!”

Are you avoiding making sales calls because you are afraid of rejection? If so, you are not alone. All of us want to avoid rejection. If you are afraid to sell because you fear rejection, how will you every make any money? You do not ask for the order because you do not want to feel rejected so you say “NO” for them by not asking for the order? Or you heard the word “no” so many times, you ask yourself, “Why bother!”

Here is another favorite: “I Hate Cold Calling! I just won’t do it!” Many successful sales people feel the same way. They fear the possibility of rejection, the humiliation when someone says no and the frustration of hearing “no” over and over. What if they yell at me for intruding on their day? But there are still successful! Why do they know that you do not know? They know that cold calling is just one tool you can use but not the only one!

My sales are not consistent. I close some deals and not others and I don’t know why. I wish I knew what I was doing right so I could do it more often!” It is frustrating because you connect with some people and not others. Some get what you do. Others never seem to understand! “How can I know what I am doing right?” If you knew, then you could keep doing the same thing over and over again. Perhaps you are thinking: “If I can’t figure this out, how am I going to train others to do what I do? Others are successful. What do they know I don’t?”

Finally, you land the big deal. You’re thinking: “Alright! I got the deal, I closed the sale. Now the honeymoon is over and there is trouble everywhere. What happened?” You never expected this. You want to figure this out so it never happens again. After all, you are concerned about your reputation. You are angry that this project is losing money and you are determined to stop the bleeding.

I am sure you have said this or heard one of your fellow business owners say this: “I have this great services that everyone needs but I no one seems to understand it.  I am tired of fighting people on this. I need a simple way for other to understand what I do and why this is important to them.”

“I do things I really don’t want to do because I am afraid to hurt their feeling. I can’t say ‘no’.” Have you ever felt this way? Doing things not because you want to but because you feel you have to. You want to say “no” but you don’t. Then you agree to do something you know you don’t want to do, something that is not in your best interest, something you know you should have said “no” to and it makes you mad. All you really want to to is say “no” and not feel bad about it. You do not want to alienate business associates, customers, family, employees and others but you have to learn to say “no.” You feel guilty, frustrated, and angry with yourself because you just can’t say no.

“I like being a business owner but I am not doing the things I want to do. It is just not fun anymore. How can I make it fun again?

“Marketing is confusing, frustrating, and difficult. I don’t understand it and I can’t afford professional help. Where do I find inexpensive marketing tactics that work?” You have limited time, energy and money. You are confused and do not know who to trust. Marketing experts do not guarantee results. You need to figure this marketing stuff out yourself so you know what to do. You do not want fuzzy promises, you want results.

“It’s not your fault; there is hope.”

How do I know it is not your fault? When I started my business, I had no clue what it was like to be a business owner.

I thought I did — but I didn’t.

I had no idea what it took to sell, to market, to understand why people bought from me.

I thought I did — but I didn’t.

I didn’t understand that people buy emotionally and justify intellectually, and I didn’t know how to touch them emotionally.

I thought I knew — but I didn’t.

I spent 30 years doing business consulting for the largest companies in the world. I did admissions systems for hospitals, customer services processes for financial institutions and insurance companies, I helped restructure banks to make them more responsive to their customers. I really felt I knew what I was doing. After all, I sold many projects. I delivered on others and managed still others. You can see why I felt I understood business.

But, when I started on my own I received a HUGE wake up call that changed me and how I thought about my business.

I thought I could just dazzle prospective customers with my skills, knowledge and experience. Wow! Was I wrong!

What the small business owner was saying was, “What the hell is all this about? How will it help me to grow my business?”

This went on for two years and for two years I kept hearing, “Gosh, I don’t know what you do.”

And I had just spent an hour with them and I’m sitting there getting really angry because it’s like, “What’s the matter?  Aren’t you listening?”

I was angry and getting angrier by the minute. I really got tired of hearing, “I do not know what you do” over and over again. The reality was, I just wasn’t communicating effectively. It was like I was speaking a foreign language.

I had to learn to do my marketing, sales and communications differently. Very differently.

That meant figuring out how to get people comfortable with me and me having to get comfortable with others.

This was hard for me because I was only interested in measurable results. What I finally figured out is why people buy, why they buy from me, and how to help them do that. He is what I learned:

“Your success is 100% dependent on
how well you motivate, influence, and inspire others
to take action.”

Here is what I did to fix my problem. I knew I needed to talk to other small business owners who had been through the same problems I was experiencing. I knew others had been through this and all I had to do was find them. So I invited successful business owners to tell me what they did right. I spent five year talking with over 500 successful small business owners. I asked them questions that allowed me to tease out what they did to be successful. I created “to do lists”, behaviors and programs that allow other business owners to do the same things they did.

I was determined and hunting for the answer to one question:

“As a small business owner, what do you do to be successful?”

As a result, I learned you cannot be really good at everything a small business needs to run profitably. I learned that being a sales rep isn’t the same skillset as the skills of a marketing person, and being a marketing person relies on different skills than you need as being a leader.

From this research, I created a unique business coaching program and tested the program with my clients. I took the feedback from my clients and changed the programs until I got the formula perfect. It took five years, but I did it.

I wanted to create a place where you could go and learn this easily and comfortably.Now want to share what I learned to make your life easier; to make business as fun for you as it is for me. And to do it in a fraction of the time it took me to figure this out.

Take Action RIGHT NOW!

Here is an example of something you can do RIGHT NOW. It’s free and you can complete all of these steps in less than 15 minutes. Here’s what you can do:

1. Make a list of 5 other business owners who you know and trust.
2. Email each of them and tell them, “I am putting together a Marketing ThinkTank to help us grow our businesses. Would you like to join in?”
3. Include in the email a suggested date and time for the first meeting. Ask all members to treat this meeting time as sacred. Sometimes it makes sense to meet weekly, especially if the group is just beginning.
4. Get a free conference phone line from www.freeconferencecall.com.
5. Meet at least once a month. Keep it short and to the point: If possible keep the meeting to one hour. Once a month have special meeting where each person can put their difficult issues in front of the mastermind. Do not exceed three to four hours in length. By keeping everyone focused and on-topic you will get more done and will make members believe in the integrity of the group.
6. Respect the voice and needs of everyone. During this longer meeting give each member of the group 30 minutes to put their marketing issues in front of the group to request feedback.
7. Define action items that you will accomplish before the next meeting. This is vital in order to hold yourself and each other member accountable. It will also ensure that the ideas of the group come to fruition and build each member’s business.

Action Items

So what’s the next step? It’s as simple as the 7 steps above … in fact, take a moment and fire off that first email right now!

If you would like a pre-written Agenda for the Marketing ThinkTank, complete with weekly topics and accountability elements, then opt in here:

Remember, multiple minds and multiple experiences are far more effective and efficient in the decision making process than any single mind or experience. This makes for better decisions and reduces the risk associated with the tough decisions you have to make daily.

You’ll find more insights when you enroll in BusinessMasteryNow.com

Click to Purchase

The Wrong Way – and the Right Way – to Run Your Business

The most impactful elements of my coaching program are now available through this membership-based website designed specifically for small business owners

Joining BusinessMasterNow will give you access to the business secrets that my clients have used to achieve results like these!

• James Lewis, the owner of Sleep Well Protection Systems, A home protection consultant, used one tip that resulted in profit of over $1100 from one sales 30 minute sales call. In addition, he learned how to make cold calls and went from getting no appointment to making 30 calls, talking with 7 people, making 3 appointments and closing 2 sales.
• A patent agent reduced his stress level and gained over 1 hour a day in billable time by learning to delegate. He learned that he could have some else do the work while he spent that extra hour doing sales.
• Maureen Gechter, a Probate and Bankruptcy attorney created $6,000 in additional revenues through a unique definition roles and responsibilities that allowed her employees to make decisions that freed up her time to sell her services. This same person regained three hours a day by documenting what she expected and allow her employee to make decisions.
• Litsa Vouglaris, of Aris Finacial Services, using a referral process, purchased a book of business that resulted in $47K in revenue.
• Peggy Mountcastle, Business Medical Services Bureau, Inc, the companies CEO created a delegation process that saved her an hour a day. This allowed her to be more effective in sales and marketing process that allowed her to bring in three new clients while increasing the effectiveness and the reducing the stress associated with managing 10 people.
• A financial planner increased revenues 50% in six months by creating  a measurable, repeatable, predictable process that his client’s easily understood.
• Steve Trommer, President of a Trommer & Associates, grew revenues over 35% year over year by getting his team clear on what was important to them and their clients.
• Jeff Sumner, partner in Corporate Technologies Group, took a expense in his business and turned it into a profit center that results in $8000 in new business.
• The president of an IT company changed his company focus from programming to project management and increase profitability by 40%.
• Kevin Kelly, President of Convenient Car Detailing is busy. He sold 6 people on his car detailing on Sunday, 5 on Monday, 6 on Tuesday all from people responding to my constant contacts email.  That is 17 repeat customer opportunities he wouldn’t have made if I hadn’t set up constant contact to reached my prospects more frequently.
• One manager was promoted from management to a leadership position. With the techniques she learned, she now works with the board of directors on a monthly basis with more confidence that she ever thought possible.
• Ahmed Banat, owner of an IT company called Linksoft, watched his sales grow by 300% from last year and he and his team are busy 24x 7.
• Marie Cutlip of Better Financial Systems, the owner of an accounting firm increased her close rate by 90% and increased profits increased 40%.
• Don Philabaum of IAC, took a customer service process from 9 months to less than 7 days.
• One company had 6 employees walk out. In less than a week, the problems were resolved and the employees we back at work.

What will you get when you subscribe to BusinessMasteryNow.com?

• Find out the one thing that you should be doing. Clear the clutter. Set aside the constant interruptions and get the feeling of clarity and focus you are seeking. Get clear on what is important to you and create a clear map to your ultimate dream. You will feel great because you are taking action.
• Find out what matters most to your life AND your business’ success (they are inseparable!) Knowing this makes any decisions you have to make real easy. It makes saying “no” possible.
• Feel huge relief and comfort knowing what company priorities are the most essential to your future success. You will fell energized, invigorated, empowered, focused – and happy! This clears all the fog, scatter, hesitation, doubt.
• Learn how to measure your marketing and sales programs so that you know what works … accelerate your profits with winning marketing campaigns!
• You’ll feel amazed and grateful that your team is behind you and moving the company’s growth forward. For the first time, you’ll know in your heart that you are not alone and that you have the support of your people. They will see the leader in you.
• Learn how to build a sales and marketing system.  You can stop being the only “sales guy” and start leveraging your marketing and sales processes so that customers come to you to purchase, instead of you chasing them. You’ll feel a great sense of relief … no more anxiety about “where is the next sale going to come from?” and you won’t have to be chasing prospective customers all the time … prospects who are hiding from you.
• Learn to identify the goals to change/improve and how to implement those goals. You will be clearer than ever on what you need to do to maximize profits and productivity.
• You will gain clarity on what you do and how it is of value to others and why other should hire you.
• You will get in front of the right people who want to hear your message. You will feel great knowing you are providing a valuable service others are willing to pay for. You can be more selective about who you need to meet with.
• You will learn and understand people do not want to be sold but they want to buy! Selling is not talking someone into buying something they do not want or need. That is manipulation! Selling is helping others make a buying decision and showing them that buying from you is in their best interest. Stop selling and teach others to buy from you!
• You will learn to see yourself as helping others rather than seeing yourself as selling to others. Relief! I am not a selling but I am helping others to make a decision that is in their best interest. They will see how using your product is in their best interest.
• You will think differently about your business. You will understand there are other ways to reach your target audience: referral groups, internet, email, direct mail, writing articles, etc.   You will feel good because you are taking purposeful action that leads to successful results.
• You will understand the many different ways to reach others. You will understand that cold calling happens because people have always been told that sales is cold calling. Cold calling is just one aspects of sales. Real selling is helping others to solve a problem. You will learn that cold calling can be avoid if you don’t want to do it and learn many different ways to reach you audience. Relief! You mean I can find customers without cold calling! Are you feeling the excitement already?
• All of us, at one time or another, assumes people think and behave like we do and want to be treated like we do. If they were the case, life would be easy and boring. They are not like us. They have different ways of communicating, they learning differently. You will find out why and what you can do and learn how to handle difficult people. Learn to identify why people do what they do, their strengths and weaknesses. Know the best way to present your material so the person you are presenting to is more likely to hear it, receive it and act on it. More importantly, you will learn how to create effective and productive relationships that will take the stress out of your relationships and help you grow sales, manage employees and create some time to spend on yourself. You have more time, less stress, better relationships. You will be happier and more energetic because you are getting more done and getting the results you want. You are connecting with you people in a whole new way. Life is good.
• Learn to think like successful business owner. Success comes from thinking differently and successful business owner not only think differently but they act differently. We will give you a step by step process, that if you follow it, you will change how you do things, how you think about things and this will change the results you get.
• Once you understand why people do what they do, you learn how to avoid problems. You will present your product or service in a way most likely to be understood by your prospect and you will watch your company grow. You will save time, energy and money.
• Many time people are afraid of saying “no” because they don’t why they don’t want to do something. We will teach you just one question you have to ask yourself when you are in this situation. Feel good about saying “no” because you will begin to understand the word “no” is sometimes the best thing for everyone involved. Your action will be consistent with your beliefs and your stress will drop.
• No one wants to be sold. People want to buy and all they want is to be taught how to buy from you. This requires you to help them understand what they will experience in working with you and how it is in their best interest to buy from you. You have more customers and more time because you figured it out and you can teach others to do the same things. You are now in control!
• People do not do something unless they are asked. Learn how to teach others to how to buy from you through the use of probing questions that are not intrusive but reflect your knowledge. Your prospects will thank you for selling to them as you help them understand why they are buying from you. You can be their hero and help them solve their problem.
• You can plan your day, week and monthly with ease because you know what you need to do. You feel powerful because you are taking actions that takes you to your desired outcomes. You have clarity of your goals and outcomes you want. It is time for action.
• Marketing is using several different ways to get you qualified prospects. Knowing how to effectively serve your customers better, identify new customer, and service existing customer will put you squarely in control of your business.
• You will learn a new a way of thinking, of doing business. The only thing that holds you back is the lack of skills. We will help you acquire new skills to improve your life and business. You will create a roadmap that not only will tell you want to do but how to do it. When you think differently you start doing different things. This is very empowering because the thinking that got you here will not get you there. We will help you get there.
• It is all marketing. It is about understanding who you should be selling to and where to find others who will become your customers. Learn to think like your customer. What does your customer want from you? Learn how to communicate your value proposition in a way others will understand and appreciate. Watch your business grow as your customers buy your product. You have taken you complex services and turned it in to a product that generates money for you. Less stress, more money.
• Learn to create marketing strategy that works and does not cost a fortune. You will learn marketing tactics are safe, dependable and effective because they were written by the person who used them to grow their business.
• Learn to create your 30 second commercial that you can use when you meet new people. Imagine how professional you will look.
• Learn to ask for an introduction to a specific account. If the person you ask has a strong relationship the odds of doing business go from 2% (cold call) us to 85% with a qualified introduction.  When you are introduced to someone through a qualified referral, sales becomes easy because trust is already established.

What will you learn?

Here is why we are different. We will take you through a series of lessons that will help you understand what it takes to be successful in business. We will feed each lesson to you each week or so and give you time to work through the exercises. You can post your questions on the membership site and you will have access to all prior lessons in case you missed a lesson or need to review a specific lesson.

Additionally, each quarter we will host an exclusive “Members Only” coaching call and answer the most common questions posted on the forum.

Our goal is help you be successful. Every lesson will start with a short video of what we will be doing. This will be followed by any or all of the following: a video specific to that lesson, an audio file (MP3) to help you understand what we want you to do that week, or PDF with exercises for you to apply what you learned). Here are some of the lesson topics we will be covering:

• Determine what is important to you and your business and why you need to get very clear.
• Understand the difference between sales and marketing.  You will answer the six critical questions.
• 78% of all businesses fail because they do not have a plan. This plan does not have to large but it does require asking yourself some good questions. You will learn the dos and don’ts of creating a plan
• Understand your customer’s problems better than they do.
• Learn some free and inexpensive marketing secrets that work.
• More free and inexpensive marketing secrets.
• Review of the behaviors of successful marketers
• 10 free and inexpensive marketing tactics that work to grow sales
• Creating a 20 day marketing implementation plan
• Special bonus! 49 Marketing Secrets (THAT WORK) to Grow Sales (300 Pages)
• The power of personal ownership & empowerment
• Measure Everything to figure out what works, video on creating better relationships, creating a measurable, repeatable, predictable sales process
• Understand the difference between customers and clients part 1
• Understand the difference between customer and clients part 2
• Overview of creating great relationships
• Understanding Directors – who want results and need to be in control
• Understanding Socializer – who want to be appreciated
• Understanding Relaters – who what to be liked and who put others first
• Understanding Thinkers – who want to be right
• Understand how to sell to Directors
• Understand how to sell to Socializers
• Understand how to sell to Relaters
• Understand how to sell to Thinkers
• Video on how to stay focused
• Video on new ideas and how to know they are good.

There’s much more … and each segment is broken down into “bite-sized” chunks that you can consume at your own pace.

Click to purchase.

Here’s a business secret that I want you to think about now:

What makes you unique today,
makes you a commodity tomorrow,
and makes you extinct in a week –
UNLESS you learn to adapt and thrive on change.

In other words, if what you are doing today is not working you need to do something different.

This site works best for business startups to businesses that have been in business for 1 to 10 years. You have learned the ropes “from the ground up” and are ready for more!

What this is Not.

We will not teach you Internet Marketing! This is not some “get rick quick” scheme designed to put you in a trance and take your money. This is not another “business opportunity you can’t afford to miss” ebook.

This site is not for larger corporations of $10 million in revenue or have more than 50 employees. Though you will benefit for the contents we will provide, you, most likely, already understand most of these problems or your company would not be as large as it is. If you want personal business coaching we can help with that.

What makes it different?

My clients have called me “the Dr. Phil of business coaching.” The contents in this site is based on my four books. The material has been tested over six years with my face to face client meetings using coaching programs I developed. These programs can be found nowhere else.

My clients know I really care about them and their success and I help them get the results they want.

The question you really need to ask yourself is:

Do you own your business or

Does your business own you?

Look through the bullets below. Do any of them sound like your life? If the answer is “YES,”then you know your business “owns” you:

• You are working 6-7 days a week, 10 hours a day
• Someone is always NEEDING to talk with you and you want to close the door and scream.
• You are doing things that do not contribute to your success because you either don’t know what to do or you know what to do but not how to do it.
• You are not sleeping at night. Your mind will not stop racing.
• You are sleeping way too much.
• Customers own you. They call and say jump and you say how high. You know this is not the way it is supposed to be.
• You want to close your door and hide from the world.
• You are angry because people are lying to you. They commit to buying from you and they don’t and you do not know why.
• You have given yourself a deadline about closing your business. You are either going to get it right or go find a job.
• The rate of change in your industry is more than you want to deal with.
• You realize you hate managing people. You have never been trained. You just want the nonsense to stop.
• You go to bed tired, and you wake up tired.
• Money is always an issue.

If your business owns you, you need the lessons from this site ‘RIGHT NOW!’

Click to purchase.

When you go through the exercises and programs on the site you will experience personal empowerment, accountability and a sense of well being because you will learn what to do. You will learn to:

1. Lead selflessly
2. Take calculated risks
3. Encourage creative conflict
4. Embrace the power of meetings
5. Direct your team around a common vision you have for your business

As business owners we need to understand that people choose a path that is designed to either move toward pleasure or away from pain. When they more away from pain their intent is to end suffering; others move forward to achieve a goal by purposeful and inspired living and pain is something to work through and leave behind. We want you to move past all the fear, uncertainty and doubt you are experiencing and use your business to create your ideal life.

Are You A Skeptic, Too?

If you are like me, I sometimes approach these kinds of websites with skepticism, maybe even think I am too smart for them, or go in with the attitude that the creator’s only intent is to try to make a quick buck.

If you feel that way, this membership site is not for you.

You need to be open, willing to do things differently, and try something new. If you can’t do that please don’t waste your time.

I have invested thousands of hours in creating the course contents so you would not feel this is a waste of time. Much of the material is actual audio and video recording of classes and workshops I lead my clients through.

Being a business owner means being a leader.

A leader understands the importance of developing others into leaders.  You cannot do that for others if you won’t do it for yourself.

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To be a successful business owner you need to function at the higher end of the continuum.

People on the low end of the guidance continuum lead selfish, sensual or social lifestyles while those at the high end have lives centered on principles that allow them to create their ideal life and they use their business as a tool to make this happen. People at the low end of the security continuum show extreme insecurity while those at the high end have a high sense of worth, self-esteem and personal strength. People at the low end of the learning continuum base their thinking on distorted, discordant principles while those at the high end show good judgment, discernment, comprehension and continuous learning. People at the low end of the power continuum appear powerless, insecure, and react to circumstances while those at the high end are proactive, make things happen, and take responsibility for their feelings, thoughts and actions.

I remember once I purchased a large box of Crackerjacks and the prize within was a small plastic magnifying glass. I recall using it to burn holes in leaves; which demonstrated the power of focus. As a business owner you must focus on that one thing that will allow you to burn a hole in everything that distracts you from achieving your goal.  You must invest most of your time every week doing what you do best, and let others do what they do best. When you focus most of your time and energy doing the things you are truly brilliant at, you eventually reap big rewards.

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The “Big Picture”

This site is to help you build balance by taking control of your business. “The Big Picture,” balance career with personal life, build excellent relationships with others, eliminate (or at least significantly reduce) fear and anxiety, and ask for what you want and create sustained persistence.

Why do most people waste time working at jobs they hate, just to pay the bills, living a life of wasted talent and never come close to becoming rich or even more important becoming happy? If success is so obvious, why do most of us not take the necessary actions to move forward? Because, they are afraid, they don’t know how, and they don’t know who to trust. The way around this is improve your skills by acquiring knowledge.

Knowledge is the quickest and safest path to

success in any area of life

Here are some of the things we cover in depth … topics that, according to Steven Covey, will help you become even more successful. In fact, many of the items below you may recognize from The Seven Habits of Highly Successful People:

1. Be Proactive. You get to decide what you want and how you want to react to circumstances, especially when a customer (or employees) is being difficult.
2. Set a goal and begin with the end in mind. I call this failing forward. When you find something that does not work, you will adjust and continue moving forward.
3. Set the correct priorities. As a business owner you are pulled is many different direction. If you do not know where you want to go, how can you set priorities necessary to achieve your desired results?
4. Think Win-Win. People buy from you when it is in their best interest. Employees come to work for you when it is in their best interest. The key for you is to know what works for you so you can create this Win-Win with both employees and customers.
5. Your success is 100% dependent on how well you lead, manage, motivate, influence, and motivate others. You do not need to be a motivational speaker but you do need a basic understanding of people and what motivates them. Seek first to understand, then to be understood. In the sales and marketing game this is called knowing your customer needs.
6. Sharpen the saw. Continue learning. My guess is that Bill Gates did not grow up thinking like a billionaire. He had to grow into this mind set.

What Else Should You Know?

This entire website is built on proven techniques that have been taught to thousands of people through workshops, seminars, personal coaching and speeches. The content on this web site has will teach you to both think differently and to take action that you have not been taking but need to take. You can feel safe and confident because you made a good decision. This is a good decision because you can work at your pace, spending more time on items your need to spend more time on spend less time on concepts you are already doing well, while knowing others have already implemented these concepts in the business.

Damaging Admission

If the content is so good why is the price so low? That is a great question and you show great business acuity by asking.

You will listen to the audio files and watch the video but not do the exercises. This is not right or wrong, it is human nature. If you are different, bless you. Many will need help in being help accountable for doing what needs to be done. I am hoping you will love the materials, lessons and exercises found on this site so much that you cannot help but call me and ask me to coach you directly.

One problem with membership sites is that it is sometimes difficult to get instant answers to questions.

I have another reason. You see I have a goal of reaching 1 million people with the principles in this web site and I want to make it affordable for everyone to experience this material. You read the testimonials above and where I was allowed, I used actual client names. If you were to speak with them and they will tell you the same thing (and then try to sell you their services) I have written about in this letter. This content works. I want you to experience firsthand the material.

Guarantee

There are three things I can guarantee to you:

1. Try this site for 30 days. Work through the exercises and if they don’t work for you, you can cancel your membership. It is that simple.
2. You will think differently about your business. This is important because the same level of thinking that caused the problems you are experiencing cannot be used to correct the problem. You must think differently.
3. You will grow personally and professional. As you start to think differently, you start doing things differently. That is what personal grow and professional growth is all about: inspired and purposeful action. We want you to be purposeful in your actions so you can achieve all the goals and dreams that are important to you.

Sincerely and with respect,

Ron Finklestein, Business Mastery Now

PS. Take action now to build your business and change your life. Successful people take quick action. If this is for you sign up know and start experience the benefit of taking control of your business, all for $19.95 per month.

Click to purchase.

Testimonials

“…knows what it takes to makes winners win! Through a combination of personal experience and keen observation, he has identified nine actions that lead to success.”  Carl Rakich, The coach Zone

“I have totally changed how I think about my business and my life! I got two hours a day back that I now use for billable activities. This is an additional $6K a month in my pocket!” Maureen Gechter, Probate and Bankruptcy Attorney.

“I live my life by what he teaches.” Litsa Vouglaris, Aris Financial Services

“I continue to grow both personally and professionally using these principles” Don Philabaum, Internet Strategies Group

“I want to thank Ron for the profound effect he has had on my life.  He has taught me first to discover my purpose and then to direct all my activities around fulfilling that purpose.  Now I can say “No” with confidence and find satisfaction in a focused existence.” Charity Beall

“Treat Others The Way They Want to be Treated. Working with Ron, I have become a better leader, entrepreneur, and person. Training others is easier, profits are increasing, and I sleep in peace at night.” Dave Young

“I have been doing great, thanks to you. Your books have really affected my overall work. Our sales have grown by 300% from last year and we are busy 24x 7.” Ahmed Banet, Linksoft

“We realized a need for an effective marketing plan when we were trying to fill vacancies in our backlog that was a result of the loss of 2 major clients in a 3-month period.  While we were able to attract business, we were not able to attract the level of clients we had built our business on.  As a result, our margin was being eroded and we knew that we had to turn the business around. Ron took us back to the basics of our business and made us ask some hard questions about ourselves.  He didn’t tell us what needed to be done, but acted as a mentor and guided us through the process of defining our place in a changing market and in developing a marketing plan for that the new environment.  The result of these efforts was an increase in business of 35% year over year.  We also increased the average value of our proposals by attracting a higher level of clients. Our success was due to Ron and his methodologies.

Steve Trommer, Trommer & Associates

“I wanted to tell you that taking your coaching workshop has helped me as an owner and has helped me to move from playing at business to work at business.  Thank you sir.” Jon Mullander, Summit Fence

“I have learned about business challenges and issues and how people deal with them. This has really reduced my learning curve and increased my productivity” Ron McDaniel, Buzzoodle

“It is very easy for me to recommend Ron as a solid contributor to my personal development.  Consider yourself fortunate that you have found one of the hardest working individuals I have ever met.” Steve Lanza

“Since working with Ron, my company, Better Financial Systems, has increased revenue 40% and experienced a 90% closure of new prospect clients.  Consulting with Ron was a growth experience which I highly recommend for your business.” Marie Cutlip, Better Financial Systems.